Monday, 6 September 2010

The Specific Target Market

So the other day I made contact with the New Zealand branch of a major energy drink company (you can probably guess which one) to say, "Hey, I love your product. Where can I buy some of your merchandise."

They directed me to an online shop, but this was more specialised sports gear of dudes or sports they sponsored. I sent another message saying "Yeah thanks, I saw that, but I was talking more generalised stuff, like t-shirts with the brand on it, that kind of thing."

Then they told me something I was not at all expecting:

"Hi Chris,

Thank you for your email.

Unfortunately only our [promotional] Team Members and branded athletes are allowed to wear the [company's name] logo"